AI PRICE FORECAST
NKE Stock Forecast & AI Price Prediction
NIKE · Consumer Cyclical · Footwear & Accessories
NKE live signal snapshot
NKE last traded at $38.32, down 0.91% on the session, trading 44.6% below its 52-week high of $69.14 and 19.9% above its 52-week low of $31.97. Stock Pulse 247's AI model currently rates NKE a HOLD, at 71% model confidence. The technical signals aren't aligned enough for a directional call yet. Short-term moving averages are mixed right now, without a clean bullish or bearish stack forming yet. The model's one-month path points toward roughly $37.59 (-1.9% from here).
On the 14-day relative strength index, NKE reads 54.7, close to the midpoint, so momentum gives neither side an edge. Its MACD line is above its signal line with a positive histogram (0.03) — upward momentum is accelerating. The 50-day moving average ($36.91) sits 18.0% below the 200-day ($45.03) — a "death cross" structure that typically confirms longer-term downward pressure.
The average 12-month target from 38 Wall Street analysts is $36.46 (range $19.00–$60.00) — 4.9% downside from where NKE trades now. The current recommendation trend leans bullish: 10 Buy/Strong Buy ratings vs 9 Sell/Strong Sell (and 25 Hold).
Live figures from real market data feeds, current as of the last site build. Open the interactive NKE dashboard for numbers updated throughout today's session.
About NIKE
NIKE, Inc. (NKE) is a footwear & accessories company in the consumer cyclical sector, headquartered in Beaverton, OR, United States. NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China,… It has a market value of about $56.9 billion and roughly 73,000 full-time employees. Its beta of 1.03 means it has historically moved roughly in line with the market.
NKE performance vs. the market
NKE is down 39.9% so far in 2026, behind the S&P 500 (+11.4%) and behind the consumer cyclical sector fund XLY (+1.3%). On a one-year view it is down 37.0%, 48.5 points worse than the S&P 500. Momentum has recently turned: +8.5% in the last month against −7.1% over three months.
| Period | NKE | Sector (XLY) | S&P 500 |
|---|---|---|---|
| 1 month | +8.5% | +7.7% | −2.3% |
| 3 months | −7.1% | +2.1% | −2.3% |
| Year to date | −39.9% | +1.3% | +11.4% |
| 1 year | −37.0% | +1.3% | +11.5% |
NIKE financials at a glance
In the quarter ended Aug 31, 2026, NIKE reported revenue of $11.2 billion and net income of $712 million (a 6.3% net margin). Revenue was down 4.3% from the same quarter a year earlier. The stock trades at a price-to-earnings ratio of 18.4 on trailing earnings of $2.08 per share. Trailing free cash flow was $1.8 billion, and total debt equals 73% of shareholders' equity.
| Quarter ended | Revenue | Net income |
|---|---|---|
| Aug 31, 2026 | $11.2B | $712M |
| May 31, 2026 | $11.0B | $1.1B |
| Feb 28, 2026 | $11.3B | $520M |
| Nov 30, 2025 | $12.4B | $792M |
NKE vs. its peers
Against 5 of its largest consumer cyclical peers, NKE's −39.9% year-to-date return beats 0 of them. The strongest of the group this year is Amazon.com (AMZN, +15.3%).
| Company | Price | YTD | P/E | AI verdict |
|---|---|---|---|---|
| NIKE (NKE) | $38.32 | −39.9% | 18.4 | HOLD |
| Amazon.com (AMZN) | $266.17 | +15.3% | 21.5 | BUY |
| Tesla (TSLA) | $390.84 | −13.1% | 429.5 | BUY |
| The Home Depot (HD) | $351.31 | +2.1% | 24.6 | BUY |
| Alibaba Group Holding Limited (BABA) | $101.52 | −30.7% | 24.6 | SELL |
| McDonald's (MCD) | $274.80 | −10.1% | 21.7 | BUY |
NKE stock: common questions
What is the NKE stock price target?
38 Wall Street analysts put the average 12-month target at $36.46, in a range of $19.00–$60.00, versus a recent price of $38.32. Stock Pulse 247's model projects about $37.59 over the next month.
Is NKE a buy right now?
Our AI model currently rates NKE a HOLD at 71% confidence. Among analysts, 10 rate it Buy or Strong Buy, 25 Hold and 9 Sell. Neither is personal advice — weigh them with your own research and risk tolerance.
How has NKE stock performed this year?
NKE is down 39.9% so far in 2026, behind the S&P 500 (+11.4%) and behind the consumer cyclical sector fund XLY (+1.3%). On a one-year view it is down 37.0%, 48.5 points worse than the S&P 500. Momentum has recently turned: +8.5% in the last month against −7.1% over three months.
What is NKE's 52-week high and low?
NKE has traded between $31.97 and $69.14 over the past 52 weeks; at $38.32 it is 44.6% below its 52-week high of $69.14 and 19.9% above its 52-week low of $31.97.
What sector is NKE in, and who are its peers?
NKE is in the consumer cyclical sector (footwear & accessories). Its largest peers on Stock Pulse 247 include Amazon.com (AMZN), Tesla (TSLA), The Home Depot (HD), Alibaba Group Holding Limited (BABA).
How accurate is the NKE forecast?
It's a model estimate from price history, technical indicators and analyst targets, not a guarantee — no model predicts short-term moves reliably. Use it as one input alongside your own research.
How this works: the forecast combines NKE's price history, momentum indicators (RSI, MACD, moving averages), volatility and analyst targets into one estimate. It's a model, not a guarantee.