AI PRICE FORECAST
PRU Stock Forecast & AI Price Prediction
Prudential Financial · Financial Services · Insurance - Life
PRU live signal snapshot
Shares of PRU were last at $123.04, down 0.21% on the day, trading 4.5% below its 52-week high of $128.78 and 33.9% above its 52-week low of $91.89. The model's verdict for PRU right now: BUY (86% confidence). The short-term averages line up bullishly, and the price is holding above its 50-day line. Its one-month projection is about $127.75, a 3.8% move from the last price.
PRU's 14-day RSI is 65.9 — healthy bullish momentum without being overextended. The MACD indicator sits over its signal line, and the histogram reading of 0.72 shows buying pressure building. Its 50-day average ($117.27) is holding 7.5% above the 200-day ($109.08), the pattern chartists call a golden cross.
15 Wall Street analysts covering PRU put the average price target at $111.87 (range $92.00–$136.00), implying 9.1% downside from the current price. The current recommendation trend leans bearish: 5 Sell/Strong Sell ratings vs 0 Buy/Strong Buy (and 13 Hold).
Live figures from real market data feeds, current as of the last site build. Open the interactive PRU dashboard for numbers updated throughout today's session.
About Prudential Financial
Prudential Financial, Inc. (PRU) is an insurance - life company in the financial services sector, headquartered in Newark, NJ, United States. Prudential Financial, Inc., together with its subsidiaries, provides financial products and services in the United States, Japan and internationally. It has a market value of about $42.2 billion and roughly 36,607 full-time employees. Its beta of 0.83 means it has historically moved roughly in line with the market.
PRU performance vs. the market
PRU is up 9.0% so far in 2026, behind the S&P 500 (+11.4%) and ahead of the financial services sector fund XLF (+7.0%). Over the past 12 months the stock has gained 15.0%, 3.5 points better than the S&P 500. The direction has flipped lately — +8.5% over the past month versus −1.4% across three.
| Period | PRU | Sector (XLF) | S&P 500 |
|---|---|---|---|
| 1 month | +8.5% | +7.0% | −2.3% |
| 3 months | −1.4% | +0.6% | −2.3% |
| Year to date | +9.0% | +7.0% | +11.4% |
| 1 year | +15.0% | +10.7% | +11.5% |
Prudential Financial financials at a glance
Prudential Financial's most recent quarter (ended Sep 30, 2026) brought in $13.5 billion of revenue and net income of $1.4 billion (a 10.3% net margin). Revenue was down 19.2% from the same quarter a year earlier. The stock trades at a price-to-earnings ratio of 11.2 on trailing earnings of $10.98 per share. Trailing free cash flow was $7.1 billion, and total debt equals 176% of shareholders' equity.
| Quarter ended | Revenue | Net income |
|---|---|---|
| Sep 30, 2026 | $13.5B | $1.4B |
| Jun 30, 2026 | $14.2B | $985M |
| Mar 31, 2026 | $15.2B | $597M |
| Dec 31, 2025 | $14.5B | $905M |
PRU vs. its peers
PRU's +9.0% this year ranks ahead of 1 of the 5 big financial services names below. The strongest of the group this year is MetLife (MET, +30.4%).
| Company | Price | YTD | P/E | AI verdict |
|---|---|---|---|---|
| Prudential Financial (PRU) | $123.04 | +9.0% | 11.2 | BUY |
| MetLife (MET) | $102.94 | +30.4% | 13.5 | BUY |
| Aflac (AFL) | $127.11 | +15.3% | 18.6 | BUY |
| JPMorgan Chase (JPM) | $343.39 | +6.6% | 14.4 | BUY |
| Visa (V) | $425.55 | +21.3% | 34.5 | BUY |
| Mastercard (MA) | $660.73 | +15.7% | 34.6 | BUY |
PRU stock: common questions
What is the PRU stock price target?
15 Wall Street analysts put the average 12-month target at $111.87, in a range of $92.00–$136.00, versus a recent price of $123.04. Stock Pulse 247's model projects about $127.75 over the next month.
Is PRU a buy right now?
Our AI model currently rates PRU a BUY at 86% confidence. Among analysts, 0 rate it Buy or Strong Buy, 13 Hold and 5 Sell. Neither is personal advice — weigh them with your own research and risk tolerance.
How has PRU stock performed this year?
PRU is up 9.0% so far in 2026, behind the S&P 500 (+11.4%) and ahead of the financial services sector fund XLF (+7.0%). Over the past 12 months the stock has gained 15.0%, 3.5 points better than the S&P 500. The direction has flipped lately — +8.5% over the past month versus −1.4% across three.
What is PRU's 52-week high and low?
PRU has traded between $91.89 and $128.78 over the past 52 weeks; at $123.04 it is 4.5% below its 52-week high of $128.78 and 33.9% above its 52-week low of $91.89.
What sector is PRU in, and who are its peers?
PRU is in the financial services sector (insurance - life). Its largest peers on Stock Pulse 247 include MetLife (MET), Aflac (AFL), JPMorgan Chase (JPM), Visa (V).
How accurate is the PRU forecast?
It's a model estimate from price history, technical indicators and analyst targets, not a guarantee — no model predicts short-term moves reliably. Use it as one input alongside your own research.
How this works: the forecast combines PRU's price history, momentum indicators (RSI, MACD, moving averages), volatility and analyst targets into one estimate. It's a model, not a guarantee.